Spoiler alert: Today is King’s Day, our Dutch 🇳🇱 national holiday! We officially celebrate the King’s birthday on April 27th, but when it falls on a Sunday, like this year, we observe King’s Day a day earlier—which is today, April 26th, is the day! The dress code? Orange, of course 😉. As bagchain is a Dutch company with orange as our brand color, we proudly wear it every day. Happy Birthday to our King, Willem-Alexander 👑!
